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Jan
20
2017

New Case Study: Aptaria as a Salesforce App Innovation Partner for KZO Drive

posted on January 20th, 2017by Andrew Lawlor

We recently added a case study about our work on the KZO Drive Salesforce app to our library of success stories.

KZO Innovations produces an enterprise software suite for creating, managing, and delivering videos.

After years of using video communications to fuel its own sales, KZO wanted to build an app that would allow other companies to do the same. To develop the app on Salesforce, KZO needed the expertise of a Salesforce app innovation partner.

Aptaria integrated KZO’s sophisticated video platform with Salesforce. Now KZO clients can easily connect videos with their leads and send customized emails—all from within Salesforce.

“It was Aptaria’s knowledge of Salesforce, the sales process, and the Salesforce development architecture that was the most useful to us,” says KZO co-founder Jeff Fissell.

The KZO Drive app was listed on the AppExchange in September 2016. Metrics from early adopters show that the app has the power to engage prospects more than sales emails typically can. Emails sent from KZO Drive achieve a 27% clickthrough rate, in contrast to single-digit clickthrough rates on traditional follow-up emails.

Read the full KZO Drive case study.

You can also browse more success stories about our clients in the technology industry. If you’re interested in the Salesforce apps we’ve developed for a variety of industries, you can learn more about them on our ISV and AppExchange Development page.

Ready to get your app in front of 100,000+ Salesforce AppExchange customers? Contact us today.

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Andrew Lawlor is a leading authority and published author on cloud computing and CRM technology. He specializes in helping companies and government agencies fully integrate Salesforce and other cloud-based applications with enterprise software. Since founding Aptaria in 2002, Andrew has led integration and implementation projects for major clients including Citibank, Danone, Colliers International, American Red Cross, and ExxonMobil. Prior to Aptaria, he held IT management positions at Verizon and webMethods. Andrew holds an Electrical Engineering degree with honors from the University of Maryland at College Park and he studied computer science and electrical engineering at Columbia University's Graduate School. He is a Salesforce.com Certified Developer. Andrew lives in McLean, Virginia with his wife, daughter, and son. When not working he enjoys playing and watching basketball and playing poker.

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