September 02, 2016 | Andrew Lawlor

We’re proud to report that KZO Drive, a Salesforce app that we developed for KZO Innovations, is now available from the AppExchange. Our team integrated KZO’s powerful video software with Salesforce, so app users can share video content with leads and contacts in their database.

As an email marketing tool, KZO Drive enables customers to convey information more persuasively by creating and sending videos.

The app lets you do all of the following from within Salesforce:

• Record video messages for leads and clients.
• Select videos from your library and compile them into playlists.
• Embed videos into flexible email templates.
• Track metrics to see how recipients interacted with video content.
• Use comment threads on videos to chat with prospects and answer questions.

Learn more about the Salesforce solution we built for KZO Innovations.

Business Wire recently highlighted the launch of KZO Drive. As the press release noted, the app has the potential to “nurture relationships” and fuel “dramatically increased lead conversion.”

In addition, KZO Innovations Co-Founder and VP of Solutions Jeff Fissel explained how Salesforce’s customer management framework adds value to KZO’s video suite.

“A partnership with Salesforce.com just makes sense for a product like KZO Drive,” said Fissel. “KZO Drive streamlines the sales communication process with personalized video and analytics directly within Salesforce.com.”

Want to get your product listed on the AppExchange and market to 100,000+ Salesforce users? For the best results, you’ll need an AppExchange developer. At Aptaria, we specialize in building apps that harness Salesforce functionality to meet your customers’ needs. Our Salesforce-certified team also knows how to develop apps that pass the AppExchange’s strict security review.

Contact us to discuss how Aptaria can develop your product for the AppExchange. Or read more about successful apps we’ve built.