Edward Choi Joins Aptaria Board of Advisors

We expect 2023 to be an exciting year for Aptaria, and it got off to a great start as Edward Choi joined our board of advisors.

Edward brings years of experience in IT, Cloud and cybersecurity strategy, consulting, sales, and entrepreneurship to this role, as well as ample experience leading growth and marketing efforts for large technology companies.

He has proven himself as a results-focused executive with a passion for driving revenue-focused strategic initiatives over his career. Edward has launched startup initiatives within Fortune 50 companies and propelled PE-backed startups to profitability.

Edward currently is the Senior Vice President of Global Alliances for Absolute Software, a leading cybersecurity software company. In that role, he is responsible for the Partner Ecosystem Solutions business and driving strategic partnerships with leading technology companies to co-create and launch new innovative security solutions.

Prior to Absolute Software, Edward was the Corporate Vice President of Global Alliances for Samsung Mobile, responsible for executing and managing strategic partnerships with top tech partners including Microsoft, IBM, Cisco, KPMG, and VMWare.

Edward will be part of a revamped board of advisors at Aptaria as we focus on growth in the ever-expanding Salesforce ecosystem this year. We’ve been helping clients develop Salesforce solutions since 2009 and are looking forward to doing even more in 2023. We know Edward will be a valuable contributor as we enter this exciting new phase.

Welcome, Edward!

article written by Andrew Lawlor

Andrew Lawlor is a leading authority and published author on cloud computing and CRM technology. He specializes in helping companies and government agencies fully integrate Salesforce and other cloud-based applications with enterprise software. Since founding Aptaria in 2002, Andrew has led integration and implementation projects for major clients including Citibank, Danone, Colliers International, American Red Cross, and ExxonMobil. Prior to Aptaria, he held IT management positions at Verizon and webMethods. Andrew holds an Electrical Engineering degree with honors from the University of Maryland at College Park and he studied computer science and electrical engineering at Columbia University's Graduate School. He is a Salesforce.com Certified Developer. Andrew lives in McLean, Virginia with his wife, daughter, and son. When not working he enjoys playing and watching basketball and playing poker.