If your organization is thinking about choosing a new association management system, you are probably awash in jargon. You might be inundated by terms such as: APIs Scalability Databases and datacenters CRMs and ERP The technical elements of an association management system, or AMS, certainly are important. But it’s not where your focus should be. […]

In principle, an association management system is a game-changing technology solution. Associations use them to manage nearly every aspect of their membership program: sign-ups, renewals, donations, event registrations, email marketing, invoices and more. By using an AMS, associations can handle all of those tasks in one place. It should save time for employees and money […]

If you are an independent software vendor who has decided to build a Salesforce app, you are probably focused on the final product. You wonder how potential customers will find the app in the AppExchange, how users will interact with it, or how much revenue it will generate. But ISVs should focus on how their […]

If your company is considering building a Salesforce app to distribute on the AppExchange, you probably are thinking that you need to find a developer who has experience. That’s true — but there’s more to it than that. The key to hiring a Salesforce app developer (also known as a product development organization, or PDO) […]

Better customer experience. New customers. More revenue. Every company wants these things. Getting them is not so easy. However, if you’re an independent software vendor (ISV) with a B2B web app, there’s a proven, reliable path to follow: build a Salesforce app on the AppExchange. At Aptaria, we’ve seen this work for dozens of ISVs […]