If you are an independent software vendor who has decided to build a Salesforce app, you are probably focused on the final product. You wonder how potential customers will find the app in the AppExchange, how users will interact with it, or how much revenue it will generate. But ISVs should focus on how their […]

If your company is considering building a Salesforce app to distribute on the AppExchange, you probably are thinking that you need to find a developer who has experience. That’s true — but there’s more to it than that. The key to hiring a Salesforce app developer (also known as a product development organization, or PDO) […]

Better customer experience. New customers. More revenue. Every company wants these things. Getting them is not so easy. However, if you’re an independent software vendor (ISV) with a B2B web app, there’s a proven, reliable path to follow: build a Salesforce app on the AppExchange. At Aptaria, we’ve seen this work for dozens of ISVs […]