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Salesforce CRM System Improves Lead Quality for Salon Brand

posted on September 21st, 2016by Andrew Lawlor

We just published a case study about the Salesforce CRM solution that we built for Ratner Companies. This family of popular salon brands needed a more efficient platform for recruiting stylists and managing its many salon locations in DC, Maryland, and Virginia.

Before coming to Aptaria, Ratner Companies struggled with 2 separate systems for marketing and operations. Each time a lead turned into a customer, Ratner staff had to re-enter data for that individual. This process wasted employees’ time and increased the risk of human error.

In only 3 months, Aptaria set up a custom Salesforce system to handle both recruitment and salon management for Ratner Companies. Now staff can track leads all the way through the sales cycle. The 2-in-1 implementation saves time and reduces errors.

Our CRM solution also enables Ratner employees to make more informed and strategic recruiting choices. The system automatically prioritizes leads based on how likely they are to become long-term customers. “The quality of our leads has improved significantly,” says Ratner general manager Timothy H.

Aptaria’s Salesforce integration makes day-to-day operations simpler and more user-friendly. For example, staff can now auto-populate forms and contracts with just 2 clicks—instead of the 10+ clicks needed to fill them out in the old system.

The new set-up allows Ratner employees to oversee salon locations through a Salesforce Community. Managers can remotely access and update information about rented spaces at any of the company’s properties. In this sense, Aptaria created a custom commercial real estate CRM system for Ratner Companies, as well as a marketing and sales platform.

Read our full case study on Ratner Companies.

Does your company face similar challenges? Looking for a certified Salesforce CRM developer to help you achieve your business goals? Contact us to discuss how we can customize Salesforce for you.

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Andrew Lawlor is a leading authority and published author on cloud computing and CRM technology. He specializes in helping companies and government agencies fully integrate Salesforce and other cloud-based applications with enterprise software. Since founding Aptaria in 2002, Andrew has led integration and implementation projects for major clients including Citibank, Danone, Colliers International, American Red Cross, and ExxonMobil. Prior to Aptaria, he held IT management positions at Verizon and webMethods. Andrew holds an Electrical Engineering degree with honors from the University of Maryland at College Park and he studied computer science and electrical engineering at Columbia University's Graduate School. He is a Salesforce.com Certified Developer. Andrew lives in McLean, Virginia with his wife, daughter, and son. When not working he enjoys playing and watching basketball and playing poker.