08/05/2026
Why We Rebuilt Aptaria for the AI Era
For seventeen years, Aptaria built its business inside Salesforce — implementing, integrating, and supporting CRM systems for organizations that needed…
August 14, 2024 | Cliff Spitz
Many CEOs today see advanced Generative AI as the key to staying competitive.
But did you know that Gen AI has been shaping industries since the 1980s? Back then, pioneers like the Artificial Intelligence Corporation were delivering natural language systems to commercial marketplaces. Later another “spoke in the AI wheel” expert systems significantly improved underwriting systems and claims adjudication for the insurance industry and improved delivery for manufacturers.
Fast forward to today, and it’s clear — AI is here to stay.
In this video, we’ll explore:
At Aptaria, we understand that true competitive advantage isn’t just about technology — it’s about how you use it. That’s why we partner with Salesforce to provide AI solutions tailored to your organization’s needs, driving efficiency, innovation, and growth.Stay tuned for a future video where we share how and where Generative AI is in use today and its impact on one of our newest customers at Aptaria.
For more information on Salesforce solutions, contact [email protected] now!