January 20, 2022 | Andrew Lawlor

Better customer experience. New customers. More revenue.

Every company wants these things. Getting them is not so easy.

However, if you’re an independent software vendor (ISV) with a B2B web app, there’s a proven, reliable path to follow: build a Salesforce app on the AppExchange.

At Aptaria, we’ve seen this work for dozens of ISVs that offer SAAS products and cloud services. For those with a B2B product that is data- or process-oriented, here are five good reasons to build a Salesforce app:

1. The Ability to Reach More Customers

Salesforce’s customer base is immense: More than 150,000 companies use the platform. That user base spans nearly every industry, from small businesses to Fortune 500 companies.

When those companies need to adjust or upgrade their CRM, they head to the Salesforce AppExchange to find a solution. They can shop and test drive different apps; installation and deployment are quick and easy.

When it comes to adding a new sales channel for your product or service, there aren’t many options that can match the AppExchange’s value proposition.

2. Access to a First-Class Set of Customers

Salesforce’s customer base is not only large, it’s high-quality.

As a Salesforce partner, your ISV can place your app in front of elite firms. What do we mean by “elite?” Ninety percent of the Fortune 500 are Salesforce customers, and the many nonprofits who use Salesforce include the American Red Cross, the National Multiple Sclerosis Society and the Sierra Club.

It’s no surprise that top companies across every industry use Salesforce — in 2021, Salesforce was named the top CRM provider by the International Data Corporation for the eighth consecutive year.

So, in addition to adding a new sales channel, building a Salesforce app opens up a new class of customers for your ISV.

3. Joining an Elite Group of ISVs

Salesforce is one of the top names — if not the top name — in enterprise software. And it is one of the true pioneers in cloud computing.

The reason is results. According to a recent report, Salesforce partners see, on average, a 27 percent increase in sales revenues, 32 percent increase in lead conversion, 34 percent increase in customer satisfaction and a 56 percent faster deployment.

One of the most notable success stories among ISVs is Veeva.

Veeva, a cloud-based software company that primarily serves the life sciences sector, committed to the Salesforce ecosystem in the mid-2000s. They quickly became Salesforce’s preferred worldwide CRM provider for the pharmaceutical and biotech industry, went public, and are now valued at $41 billion.

4. Simplifying Customer Experience

As the saying goes, if you don’t take care of your customers, your competitor will.

Building an AppExchange app allows you to take care of your customers — and their customers — with unmatched customer experience.

Your customers will have everything in one place. They will no longer need to jump from app to app to see how their data aligns or their processes are connected.

Every aspect of their business can be integrated, too — from sales to marketing to IT and beyond.

And their customers won’t have to build an integration to access your service. Your app will make it easy for them.

5. Creating More Value — and More Revenue

If you already have customers who use Salesforce, creating an app they can connect to other aspects of their business creates significant value.

And as you know, the more value you create for customers, the more likely they are to stay with you for the long term.

More customers, and more satisfied customers, means more revenue.

That’s the bottom line, isn’t it?

How Can an Up-To-Date Salesforce App Help an ISV? Read the Case Study on Our Work With WealthEngine.