Force.com Sites Client Portal for Hanover Research
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Hanover Research is a global information services firm that provides surveying, market assessments, benchmarking, and quantitative and qualitative data analysis. The company serves enterprise B2B and B2C companies, as well as K-12 and higher education, healthcare and nonprofit organizations. Hanover delivers clients custom reports and access to a broader range of data and market intelligence through a unique, subscription-based service.
Hanover's portal provided clients with online access to their private, custom reports as well as to other relevant research reports about their markets. Clients found the system difficult to search. Hanover had little insight into what clients were searching for, and how they used the system. The process for updating the portal with new content was cumbersome and time-consuming. In addition to better content management, Hanover was seeking to align the site's look and feel with their overall branding and style.
Through interviews with Hanover team members and clients, Aptaria recommended a customized approach that would integrate Hanover's client-facing portal with their Salesforce.com customer relationship management (CRM) system. The solution provides Hanover clients with better access to content, and gives Hanover team members an easier way to maintain content.
Hanover's new client portal is a fully integrated, branded experience for clients. From Hanover's home page, users log in seamlessly to access their subscriptions.
Clients are now able to find and filter more information, more easily. With the newly incorporated feeds from other sources, users are able to see curated content based upon their industry and interests. Client usage of the portal has increased.
Hanover portal administrators have gained a more intuitive process for creating and adding content. Document administration has been streamlined. Through usage statistics, administrators are now able to see what clients are accessing, and proactively present more relevant information.
"I can’t really say enough positive things about Aptaria. They figured out what we needed right away, putting us on the same page before we started."
Justin Caporale, Director of Operations, CVA
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