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Pardot Marketing Automation and Salesforce

Harness the powerful combination of Pardot and Salesforce. Generate more leads with detailed data insights and targeted campaigns.

Want to cultivate thousands of potential customers and automatically respond to their interest level? Ever wish you knew more about leads during the early stages of the sales cycle? We can customize Pardot to meet your goals.

Our team will work with you to design automated marketing journeys that trigger tailored responses to user behavior. Automatic scoring will tell your staff how to proceed with each lead. By integrating Pardot with Sales Cloud, we can build a single system that tracks and influences the whole process, from leads to prospects to customers.

Aptaria can help you set up Pardot to:

  • Capture each lead’s web and email interactions.Pardot uses IP addresses to record individuals’ site visits, email opens, whitepaper downloads, and more.
  • Automatically score and grade leads. Know which leads to contact and when. Receive alerts as visitors pass a certain interest threshold, so your sales staff can act fast. We can customize the scoring and grading criteria to reflect your goals and metrics.
    • Score is based on a user’s interest in you. Have they spent time on your site, clicked links in emails, and/or attended your events?
    • Grade indicates how qualified and desirable a lead is. Are they a good fit for the services you provide? Do they have enough of a budget?
  • Launch lead nurture/drip campaigns. As Pardot monitors user interactions, it can automatically send the right communications at the right time, according to the conditions you set.
  • Improve your marketing emails and their impact. Replace generic email platforms like MailChimp. A Pardot email marketing system syncs with your database, allowing for more precisely targeted lists, and gathers more data.
  • Create forms to collect data on leads and prospects. Pardot’s drag-and-drop user interface makes it easy to build landing pages and contact forms.
  • Get more value out of tools like Google AdWords and social media. We can integrate Pardot to collect more data and tailor messaging from the platforms you already use.
  • Improve reporting and assess your marketing ROI more accurately. Find out which pages, campaigns, and channels produce the best leads so that you can analyze your return on your marketing budget.
  • Oversee marketing and sales from a single system and screen. We develop custom end-to-end marketing and sales processes that let you manage and follow the entire relationship cycle from one place.

Why choose Aptaria for Pardot implementations?

  • Deep experience customizing Pardot: We’ve enabled many customers, in both the for-profit and nonprofit sectors, to convert more leads and increase their revenue with Pardot.
  • Seamless Pardot and Sales Cloud integration: With hundreds of Salesforce projects to our credit and a team of certified Pardot and Salesforce professionals, we know the platform inside and out. We will connect Pardot to Sales Cloud so that the systems work together to feed your sales funnel and close more deals.
  • High customer satisfaction. Our clients not only appreciate the results of our implementations, but also the smooth process of collaborating with our team. For example, Grant Habbershon, general manager for Pardot client Ratner Companies, commented that “Aptaria stayed on the timeline I needed to follow, and I really enjoyed my working relationship with them.”
  • Agile process and flexible pricing. Our nimble, iterative approach carefully budgets time to address your feedback while staying on schedule. A pay-as-you-go model allows us to guarantee our continued value to you.

Ready to unlock the full benefits of Pardot marketing automation?
Contact us today


"Aptaria stayed on the timeline I needed to follow…. They understood the vision we had and were able to execute it."
Timothy H., General Manager, Ratner Industries
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