Pot-Nets Communities has dominated the Long Neck, Delaware housing market almost since its inception more than 60 years ago. But even with that commanding position, Pot-Nets executive director Lincoln Davis saw room for improvement in 2015 — and an opportunity.  Pot-Nets employs a unique business model in selling homes and leasing land along the Delaware […]

Associations and nonprofits could not accomplish all the important work that they do without committees.  Committees handle vital responsibilities for organizations and are integrated into its very mission. So it’s critical for association leadership and staff to be able to manage committees efficiently.  And that’s not an easy task. Managing committees can be complex, if […]

We expect 2023 to be an exciting year for Aptaria, and it got off to a great start as Edward Choi joined our board of advisors. Edward brings years of experience in IT, Cloud and cybersecurity strategy, consulting, sales, and entrepreneurship to this role, as well as ample experience leading growth and marketing efforts for […]

Databook knew it had a powerful application for enterprise sales. The challenge was getting that application to the people who needed it, where they needed it: in Salesforce.  To accomplish that goal, Databook had to find a partner with Salesforce development expertise, both in building Apps for the AppExchange and navigating the arduous security review […]

When Aaron Burke started as Precision for Medicine’s executive director for marketing and sales, he had just one option for measuring marketing success. That option, last-touch attribution, showed him the marketing asset a user engaged with immediately before becoming a prospect. But it failed to capture any other touchpoints. For example, if a prospect’s final […]