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Jan
12
2023
edward choi aptaria

posted on January 12th, 2023 by Andrew Lawlor

We expect 2023 to be an exciting year for Aptaria, and it got off to a great start as Edward Choi joined our board of advisors. Edward brings years of experience in IT, Cloud and cybersecurity strategy, consulting, sales, and entrepreneurship to this role, as well as ample experience leading growth and marketing efforts for […]

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Dec
19
2022
databook

posted on December 19th, 2022 by Andrew Lawlor

Databook knew it had a powerful application for enterprise sales. The challenge was getting that application to the people who needed it, where they needed it: in Salesforce.  To accomplish that goal, Databook had to find a partner with Salesforce development expertise, both in building Apps for the AppExchange and navigating the arduous security review […]

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Dec
13
2022
precision for medicine

posted on December 13th, 2022 by Jenn Dwyer

When Aaron Burke started as Precision for Medicine’s executive director for marketing and sales, he had just one option for measuring marketing success. That option, last-touch attribution, showed him the marketing asset a user engaged with immediately before becoming a prospect. But it failed to capture any other touchpoints. For example, if a prospect’s final […]

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Sep
26
2022

posted on September 26th, 2022 by Andrew Lawlor

Commercial and government leasing expert relies on Aptaria’s solution to differentiate itself from competitors It’s one thing to have the information. Making that information make sense and finding the opportunities embedded in the data requires a robust, flexible and fool-proof system. For Colliers, Salesforce has been the CRM of choice throughout the company’s global operations. […]

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Jun
09
2022
AMS cost

posted on June 9th, 2022 by Andrew Lawlor

Here’s a common situation that association leaders encounter: 1. They decide that it’s time to upgrade their legacy association management software. 2. They learn about AMS solutions powered by Salesforce, and they like what they hear. 3. They start to think about how the AMS would need to be configured to meet their needs. 4. […]

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